Developing a total marketing plan 
John A. Lucas, guest editor. 
 - San Francisco  Jossey-Bass  1979. 
 - viii, 97 p.  ill.  24 cm. 
 - New directions for institutional research  no. 21 .
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 89-91. 
<br/><br/><label>LCCN: </label>78073920  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Administration.--United States<br/>Education, Higher--Marketing.--United States<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>LB2341  / .D426 1979 
<br/><br/><label>Dewey Class. No.: </label>378.73