Alon, Ilan. <br/><br/>
Global marketing  contemporary theory, practice, and cases 
Ilan Alon, Eugene Jaffe, with Donata Vianelli. 
 - New York  McGraw-Hill/Irwin  c2013. 
 - xxi, 602 pages  illustrations, maps  26 centimeters. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780078029271 (pbk. : alk. paper) 0078029279 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2011042361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing<br/>Export Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .A47 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/4