@book{230553,
	author = {Alon, Ilan. and Jaffe, Eugene D.},
	title = {Global marketing},
	publisher = {McGraw-Hill/Irwin},
	year = {c2013.},
	address = {New York},
	url = {http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html}
}