Parmerlee, David. <br/><br/>
Evaluating marketing strengths and weaknesses 
David Parmerlee. 
 - Lincolnwood, Ill., USA  NTC Business Books  c1993. 
 - xiii, 238 p.  ill.  28 cm. 
 - American Marketing Association marketing toolbox .
<br/><br/> "American Marketing Association"--Cover. 
<br/><br/><label>ISBN: </label>0844235784  24.95 
<br/><br/><label>LCCN: </label>92014241  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P3246 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8/00285