@book{230540,
	author = {Parmerlee, David. and American Marketing Association.},
	title = {Evaluating marketing strengths and weaknesses},
	publisher = {NTC Business Books},
	year = {c1993.},
	series = {American Marketing Association marketing toolbox},
	address = {Lincolnwood, Ill., USA},
	note = {"American Marketing Association"--Cover.}
}