TY  - BOOK
AU  - Weitz,Barton A.
AU  - Wensley,Robin
TI  - Strategic marketing: planning, implementation, and control
T2  - Kent series in marketing
SN  - 0534009719
AV  - HF5415 .S8689 1984
U1  - 658.8/02 19
PY  - 1984///
CY  - Boston, Mass.
PB  - Kent Pub. Co.
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -