Strategic marketing  planning, implementation, and control 
Barton A. Weitz [ed.], Robin Wensley [ed.]. 
 - Boston, Mass.  Kent Pub. Co.  c1984. 
 - x, 500 p.  ill.  25 cm. 
 - Kent series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534009719 
<br/><br/><label>LCCN: </label>83004324  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S8689 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8/02