@book{230498,
	author = {Kleppner, Otto and Russell, Thomas},
	title = {Otto Kleppner's advertising procedure.},
	publisher = {Prentice Hall},
	year = {1925, c1986.},
	series = {The Prentice Hall series in marketing},
	address = {Englewood Cliffs, N.J.},
	edition = {9th ed.},
	note = {Includes glossary and index.}
}