TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Investigación de mercados
SN  - 9786074815283
PY  - 2011///
CY  - México
PB  - Cengage Learning
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references and index
ER  -