00779nam a2200217Ia 450000100070000000500170000700800410002401000170006502000180008204000210010004200140012110000280013524000330016324501350019625000120033126000390034330000640038250400510044665000300049770000340052731259720160527190735.0130225s2011    mx a     b    001 0 spa d  a  2009455188  a9786074815283  aNzcUV0dDLCdBY  alccopycat1 aMcDaniel, Carl D.2LEMB10aMarketing research.lSpanish10aInvestigación de mercadoscCarl McDaniel, Jr., Roger Gates ; traducción : Guadalupe Meza Staines, Martha E. Mauri Hernández.  a8th ed.  aMéxicobCengage Learningcc2011.  axxx, 694 p.bill. (some col.)c27 cm.e1 CD-ROM (4 3/4 in.)  aIncludes bibliographical references and index. 0aMarketing research2Local1 aGates, Roger H.d1942-2Local