McDaniel, Carl D. <br/><br/>
Investigación de mercados 
Carl McDaniel, Jr., Roger Gates ; traducción : Guadalupe Meza Staines, Martha E. Mauri Hernández. 
 - 8th ed. 
 - México  Cengage Learning  c2011. 
 - xxx, 694 p.  ill. (some col.)  27 cm.  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786074815283 
<br/><br/><label>LCCN: </label>2009455188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research