TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Dávila Ruiz,Diana
AU  - Rivera,Clara E.
TI  - Direccion de marketing
SN  - 9786073212458
PY  - 2012///
CY  - México
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Local
N1  - Translation of : Marketing management : analysis, planning, implementation, and control, 12th ed; Includes bibliographical references and index
ER  -