Kotler, Philip creator Keller, Kevin Lane 1956- Dávila Ruiz, Diana. Rivera, Clara E. text mx México Pearson Education c2012 2012 14a ed. monographic spa

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1 v. (various pagings) ill. 27 cm. Philip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda,Mónica de la Luz Eloísa Ascanio Rivera;rev. técnica Miguel Hernández Espallardo, Enrique Carlos Bianchi. Translation of : Marketing management : analysis, planning, implementation, and control, 12th ed. Includes bibliographical references and index. Marketing Management 9786073212458 20160527190718.0 312448