Kotler, Philip, <br/><br/>
Direccion de marketing 
Philip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda,Mónica de la Luz Eloísa Ascanio Rivera;rev. técnica Miguel Hernández Espallardo, Enrique Carlos Bianchi. 
 - 14a ed. 
 - México  Pearson Education  c2012. 
 - 1 v. (various pagings)  ill.  27 cm. 
<br/><br/> Translation of : Marketing management : analysis, planning, implementation, and control, 12th ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786073212458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.