@book{230305,
	author = {Kotler, Philip, and Keller, Kevin Lane},
	title = {Direccion de marketing},
	publisher = {Pearson Education},
	year = {c2012.},
	address = {México},
	edition = {14a ed.},
	note = {Translation of : Marketing management : analysis, planning, implementation, and control, 12th ed.}
}