Lamb, Charles W. <br/><br/>
Marketing 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción Guadalupe Meza Staines; revisión Ma. de los Angeles Ramos Solano...[et al].. . 
 - 11 ava ed. 
 - México  Cengage Larning  c2011. 
 - xxv,777 p.  ill. col.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786074815191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L262418 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L2181m E