David, Fred R. <br/><br/>
Conceptos de administración estratégica 
Fred R. David. 
 - 14th ed. 
 - México  Pearson  c2013. 
 - xiv,386 p.  ill. (some col.), map  29 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9786073215763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Strategic planning--Case studies.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .D38518 2013 
<br/><br/><label>Dewey Class. No.: </label>658.4/012