Parmerlee, David. <br/><br/>
Preparing the Marketing Plan  AMA Marketing Toolbox 
David Parmerlee. 
 - Lincolnwood  NTC Business Books  1993. 
 - xxiv, 223 p.  ill.  28 cm. 
<br/><br/><label>ISBN: </label>0844235792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P3248 1993 
<br/><br/><label>Dewey Class. No.: </label>658.821  / P253p 1993