Marketing strategy
text and cases
Ferrell, O. C.
creator
Hartline, Michael D.
text
bibliography
ohu
Mason, OH
South-Western/Cengage Learning
c2014
2014
Sixth edition.
monographic
eng
xxvi, 587 pages illustrations (some colour), map 26 centimeters.
O.C. Ferrell, Michael D. Hartline.
Includes bibliographical references and indexes.
Marketing
Management
Marketing
Management
Case studies
HF5415.13 .M3586 2014
9781285073040 (pbk.)
1285073045 (pbk.)
2012950625
BTCTA
121001
20160527190657.0
312268
eng