Ferrell, O. C. <br/><br/>
Marketing strategy  text and cases 
O.C. Ferrell, Michael D. Hartline. 
 - Sixth edition. 
 - Mason, OH  South-Western/Cengage Learning  c2014. 
 - xxvi, 587 pages  illustrations (some colour), map  26 centimeters. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781285073040 (pbk.) 1285073045 (pbk.) 
<br/><br/><label>LCCN: </label>2012950625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 2014