TY  - BOOK
AU  - Wilcox, Dennis L.
AU  - Cameron,Glen T.
AU  - Xifra,Jordi
TI  - Relaciones pÃºblicas: estrategias y tÃ¡cticas
SN  - 9788483228135
PY  - 2012///
CY  - Madrid
PB  - Pearson EducaciÃ³n, S.A.
KW  - Public relations
KW  - Local
N1  - Translation of: Public relations; Includes bibliographical references [p. [613]-617] and index
ER  -