Wilcox, Dennis L. <br/><br/>
Relaciones públicas  estrategias y tácticas 
Dennis L. Wilcox, Glen T. Cameron, Jordi Xifra. 
 - 10a. ed. 
 - Madrid  Pearson Educación, S.A.  c2012. 
 - xxix, 630 p.  ill.  25cm. 
<br/><br/> Translation of: Public relations. 
<br/><br/>Includes bibliographical references [p. [613]-617] and index. 
<br/><br/><label>ISBN: </label>9788483228135  University Books 75.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations