Tag, Nancy R.
Ad critique how to deconstruct ads in order to build better advertising
Nancy R. Tag.
- Thousand Oaks, Calif. SAGE c2012.
- xiv, 199 p. ill. 24 cm.
9781412980531 (pbk.)
2011032015
Advertising
Criticism
Advertising--Evaluation.
HF5823 / .T155 2012
659.1