Tag, Nancy R.

Ad critique how to deconstruct ads in order to build better advertising Nancy R. Tag. - Thousand Oaks, Calif. SAGE c2012. - xiv, 199 p. ill. 24 cm.

9781412980531 (pbk.)

2011032015


Advertising
Criticism
Advertising--Evaluation.

HF5823 / .T155 2012

659.1