TY - BOOK AU - Kaden,Robert J. AU - Prince,Melvin AU - Linda,Gerald TI - Leading edge marketing research: 21st-century tools and practices SN - 9781412991315 (pbk. : alk. paper) AV - HF5415.2 .L383 2012 U1 - 658.8/3 23 PY - 2012/// CY - Thousand Oaks, Calif. PB - SAGE Publications KW - Marketing research KW - Local N1 - Includes bibliographical references and index ER -