Ferrand, Alain Claude. Marketing en el fitness gestión de servicios deportivos : fidelizar y captar nuevos clientes Alain Claude Ferrand, Marco Nardi, Vicente Gambau i Pinasa. - Barcelona Editorial Paidotribo 2012. - vii, 246 pages illustrations 28 cm. Includes bibliographical references. ISBN: 9788499101514 Subjects--Topical Terms: Physical fitness centers--Marketing.AdvertisingMarketing