Social media marketing  a strategic approach 
Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher. 
 - Mason, Ohio  South-Western Cengage Learning  c2013. 
 - xv, 380 pages  colored illustrations  28 centimeters. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780538480871 (pbk., Student ed.) 0538480874 
<br/><br/><label>LCCN: </label>2012930782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing--Textbooks.<br/>Viral marketing--Textbooks.