TY  - BOOK
AU  - Noel,Hayden
AU  - Bastida Serra,Carolina
TI  - El comportamiento del consumidor
T2  - Blume Marketing
SN  - 9788480769686 (pbk.)
PY  - 2012///
CY  - Barcelona
PB  - Blume
KW  - Consumer behavior
KW  - Local
KW  - Marketing
N1  - Includes bibliographical references
ER  -