Sheehan, Brian.

Marketing on-line Brian Sheehan ; traducción : Teresa Jarrín Rodríguez. - Barcelona BLUME c2012. - 183, [1] pages col. ill. 23 cm. - Basics marketing, 02 .

Includes bibliographical references and index.

9788480769693


Internet marketing
Business and economics--Marketing--Telemarketing.
Marketing--Technological innovations.
Electronic commerce

HF5415.1265

658.872 / S5413o E