Sheehan, Brian.
Marketing on-line
Brian Sheehan ; traducción : Teresa Jarrín Rodríguez.
- Barcelona BLUME c2012.
- 183, [1] pages col. ill. 23 cm.
- Basics marketing, 02 .
Includes bibliographical references and index.
9788480769693
Internet marketing
Business and economics--Marketing--Telemarketing.
Marketing--Technological innovations.
Electronic commerce
HF5415.1265
658.872 / S5413o E