Ross, Celia.

Making sense of business reference a guide for librarians and research professionals Celia Ross. - Chicago American Library Association 2012. - xiii, 186 pages 23 cm

Includes bibliographical references and index.

The business reference question -- The business reference resource (aka the business reference database) -- Company research -- Industry research -- Company finance -- Investment research -- Consumer research and marketing/advertising -- Business (and other) statistics -- International business -- Small business -- Other handy business reference resources and tips -- Business reference wrap-up.

9780838910849 (alk. paper)

2012003524


Business libraries--Reference services.
Business literature--Bibliography--Methodology.
Business--Bibliography--Methodology.

Z711.6.B87 / R67 2013

025.527665 / R8231m