how tweets influence the relationship between political leaders and the public Parmelee, John H. creator Bichard, Shannon L. 1973- text bibliography mdu Lanham, Md Lexington Books c2012 2012 monographic eng

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vii, 247 p. ill. 24 cm. Introduction: the importance of Twitter in politics -- Why people use Twitter for politics: the uses and gratifications of following political leaders' tweets -- The impact of political tweets when used as word-of-mouth communication -- Is following political leaders good for democracy? examining political Twitter use, selective exposure, and selective avoidance -- In their own words: exploring the roles and value of political Twitter use in followers' lives -- Tweets on the campaign trail: an analysis of frames used in 2010 campaign tweets -- Conclusion: how Twitter influences the relationship between political leaders and the public. John H. Parmelee, Shannon L. Bichard. Includes bibliographical references and index. n-us--- Communication in politics Technological innovations United States Public relations and politics United States Political leadership Technological innovations United States JA85.2.U6 P37 2012 320.973014 P253p 9780739165003 (cloth : alk. paper) 2011031112 DLC 120918 20160527190226.0 310079