@book{228023,
	author = {Bradley, Anthony J. and McDonald, Mark P.},
	title = {La organización social:},
	publisher = {Profit Editorial},
	year = {c2012.},
	address = {Barcelona},
	note = {Edicion en español del titulo original en inglés:The social organization : how to use social media to tap the collective genius of your customers and employees publicado por Harvard Business Review Press, c2011.}
}