Peter, J. Paul. <br/><br/>
Marketing management  knowledge and skills 
J. Paul Peter, James H. Donnelly, Jr. 
 - 10th ed. 
 - New York  McGraw-Hill Irwin  c2011. 
 - xviii, 830 p.  ill.  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073530055 (alk. paper) 0073530050 (alk. paper) 
<br/><br/><label>LCCN: </label>2010028484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8