Casos de éxito en marketing cómo los ejecutivos más poderosos del mundo alcanzan la cima Leadership power plays. Spanish Lowry, Tom. text bibliography mx México McGraw-Hill c2007 2007 monographic spa
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ix, 169 p. ill. 23 cm. [contribuciones, Tom Lowry ... [et al.]] ; traducción : Robertp Mendoza Carapia. "Guía de innovación, ideas y planes de acción"--Cover. At head of title: BusinessWeek. Includes bibliographical references (p. 161-162). Marketing HD57.7 .L4346 2007 658.8 L4344 E 9789701062784 http://www.loc.gov/catdir/enhancements/fy0739/2007297348-b.html http://www.loc.gov/catdir/enhancements/fy0739/2007297348-d.html http://www.loc.gov/catdir/enhancements/fy0739/2007297348-b.html http://www.loc.gov/catdir/enhancements/fy0739/2007297348-d.html SISPL 120730 20160527190031.0 309228