@book{227373,
	author = {Lowry, Tom.},
	title = {Casos de éxito en marketing},
	publisher = {McGraw-Hill},
	year = {c2007.},
	series = {BusinessWeek power plays},
	address = {México},
	note = {"Guía de innovación, ideas y planes de acción"--Cover.},
	url = {http://www.loc.gov/catdir/enhancements/fy0739/2007297348-b.html}
}