@book{227063,
	author = {Schewe, Charles D. and Smith, Reuben M. and e-libro, Corp.},
	title = {Mercadotecnia},
	publisher = {McGraw-Hill Interamericana},
	year = {1982.},
	address = {México},
	url = {http://site.ebrary.com/lib/pucpr/Doc?id=10472752}
}