TY  - BOOK
AU  - Schultz, Don E.
TI  - The evolution of integrated marketing communications
SN  - 9780415668927
U1  - 658.802 23
PY  - 2011///
CY  - London, New York
PB  - Routledge
KW  - Communication in marketing
KW  - Local
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -