00615nam a2200169Ia 450000100070000000500170000700800410002402000180006508200220008324501240010526000400022930000310026950400510030065000380035165000290038970000270041830774320160527185631.0120822s2011    nyua     b    001 0 eng    a978041566892700a658.802bE93822304aThe evolution of integrated marketing communicationscedited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.  aLondonaNew YorkbRoutledgecc2011.  aviii, 134 p.bill.c26 cm.  aIncludes bibliographical references and index. 0aCommunication in marketing2Local00aCustomer services2Local00aSchultz, Don E.2Local