The evolution of integrated marketing communications 
edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen. 
 - London  New York  Routledge  c2011. 
 - viii, 134 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415668927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>658.802  / E938