02382nam a2200301Ia 4500 307527 20160527185603.0 100421s2010 enka b 001 0 eng d 2010444428 184334565X 9781843345657 (OCoLC)ocn503046716 YDXCP YDXCP YKM CDX DLC lccopycat ZA4234.G64 S44 2010 025.04252 S4547g 23 Segev, Elad. 275606 Local Google and the digital divide the bias of online knowledge Elad Segev. Oxford Chandos Pub. 2010. xxxiv, 222 p. ill. 24 cm. Chandos internet series Aimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications. Includes bibliographical references (p. 191-218) and index. Power, communication and the internet -- The structure and power of search engines -- Google and the politics of online searching -- Users and uses of Google's information -- Mass media channels and the world of Google News -- Google's global mapping. Google Firm 104484 Local Search engines. 275384 Local Internet searching 115767 Local 225779 225779 0 0 ddc 0 025_042520000000000_S4547G 0 evl 89861 10 10 1 2016-05-27 Amazon 90.00 492453 0 025.04252 S4547g 80000002467564 2017-05-18 00:00:00 r:307527 z:Presup. 2011-12 6