02319nam a2200289Ia 450000100070000000500170000700800410002401000170006502000150008202000180009703500240011504000320013904200140017105000250018508200260021010000240023624500770026026000320033730000320036949000280040152012000042950400640162950502560169361000230194965000270197265000300199930752720160527185603.0100421s2010    enka     b    001 0 eng d  a  2010444428  a184334565X  a9781843345657  a(OCoLC)ocn503046716  aYDXCPcYDXCPdYKMdCDXdDLC  alccopycat00aZA4234.G64bS44 201000a025.04252bS4547g2231 aSegev, Elad.2Local10aGoogle and the digital dividebthe bias of online knowledgecElad Segev.  aOxfordbChandos Pub.c2010.  axxxiv, 222 p.bill.c24 cm.1 aChandos internet series  aAimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications.  aIncludes bibliographical references (p. 191-218) and index.0 aPower, communication and the internet -- The structure and power of search engines -- Google and the politics of online searching -- Users and uses of Google's information -- Mass media channels and the world of Google News -- Google's global mapping.20aGoogle Firm2Local 0aSearch engines.2Local 0aInternet searching2Local