@book{225758,
	author = {Cateora, Philip R. and Graham, John L.},
	title = {Marketing internacional},
	publisher = {McGraw-Hill},
	year = {c2010.},
	address = {México},
	edition = {3. ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html}
}