Freed, Richard C. <br/><br/>
Writing winning business proposals 
Richard C. Freed, Shervin Freed, Joe Romano. 
 - 3rd ed. 
 - New York  McGraw-Hill  c2011. 
 - viii, 311 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references (p. 303-306) and index. 
<br/><br/>Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes--determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary--the proposal development process. 
<br/><br/><label>ISBN: </label>9780071742320 (alk. paper) 
<br/><br/><label>LCCN: </label>2010026599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Proposal writing in business.<br/>Business report writing
<br/><br/><label>LC Class. No.: </label>HF5718.5  / .F74 2011 
<br/><br/><label>Dewey Class. No.: </label>808/.06665