Kotler, Philip, <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong. 
 - 14th ed. 
 - Boston  Pearson Prentice Hall  2012. 
 - xxiv, 613, [97] p.  col. ill.  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132167123 0132167123 
<br/><br/><label>LCCN: </label>2010052017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8