Managerial economics in a global economy
Dominick Salvatore.
- 6th ed.
- New York Oxford University Press 2007.
- xxxvi, 684 p. ill. 24 cm. 28 cm.) study guide (iv, 369 p. ; ill.
Includes bibliographical references and index.
The nature and scope of managerial economics -- Optimization techniques and new management tools -- Demand theory -- Demand estimation -- Demand forecasting -- Production theory and estimation -- Cost theory and estimation -- Market structure: perfect competition, monopoly, and monopolistic competition -- Oligopoly and firm architecture -- Game theory and strategic behavior -- Pricing practices -- Regulation and antitrust: the role of government in the economy -- Risk analysis -- Long-run investment decisions: capital budgeting.