TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780132538961 (pbk. : alk. paper)
AV  - HF5415.123 .C58 2012
U1  - 659.1 22
PY  - 2012///
CY  - Boston
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Local
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references and index
ER  -