00871nam a2200265Ia 4500 307316 20160527185537.0 101028s2012 maua b 001 0 eng 2010044390 9780132538961 (pbk. : alk. paper) 0132538962 DLC DLC DLC pcc HF5415.123 .C58 2012 659.1 C648i5 22 Clow, Kenneth E. 211143 Local Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. 5th ed. Boston Prentice Hall c2012. xviii, 445 p. col. ill. 28 cm. Includes bibliographical references and index. Communication in marketing 78740 Local Advertising 47734 LEMB Baack, Donald 198685 Local 225594 225594 0 0 ddc 0 659_100000000000000_C648I5 0 evl 88666 10 10 1 2016-05-27 Amazon 90.50 492151 0 659.1 C648i5 80000002467036 2016-05-27 00:00:00 r:307316 z:Presup. 2011-12 6