Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications 
Kenneth E. Clow, Donald Baack. 
 - 5th ed. 
 - Boston  Prentice Hall  c2012. 
 - xviii, 445 p.  col. ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132538961 (pbk. : alk. paper) 0132538962 
<br/><br/><label>LCCN: </label>2010044390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 2012 
<br/><br/><label>Dewey Class. No.: </label>659.1  / C648i5