TY  - BOOK
AU  - Kotable,Masaaki
AU  - Helsen, Kristiaan
TI  - Global marketing management
SN  - 9780470381113
PY  - 2010///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Export marketing - - Management
KW  - Local
KW  - Export Marketing
KW  - LEMB
N1  - Includes index
ER  -