Kotable, Masaaki <br/><br/>
Global marketing management 
Masaaki Kotable, Kristiaan Helsen. 
 - 5th ed. 
 - Hoboken, NJ  John Wiley  2010. 
 - 725 p.  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470381113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing - - Management.<br/>Export Marketing