Iacobucci, Dawn R. <br/><br/>
Mm 
Dawn Iacobucci. 
 - 1st Ed. 
 - Mason, OH  Cengage South-Western  2009. 
 - xiv, 237 p.  ill.  28 cm. 
<br/><br/><label>ISBN: </label>0324359772 0324651813 
<br/><br/><label>LCCN: </label>2008939250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.